If you run a shopping cart website, we don’t need to remind you how competitive the online market is and without some form of digital marketing, you are likely to end up as an ‘also ran’. Digital marketing comes in many forms, and with that in mind, here are our top 4 digital marketing strategies that might be ideal to boost your sales.
- Search Engine Optimisation (SEO) – Google’s search engine is king of the web, with millions of global consumers using the search engine to source products and services. Why Google? Their search engine is fast and the user can normally find what they need in the first few search results and it doesn’t get much easier than that! Ask any SEO expert in Bangkok and they will gladly confirm that optimising your platform for Google searches is the best way to drive traffic to your site.
- Outreach Blogging – Another top performer, outreach blogging involves writing industry-related blogs that contain links to the client’s landing page and these blogs are posted on independent blogging platforms that have a high volume of readers. Once the reader clicks on the link, they are instantly taken to your landing page and if you have a good conversion rate, new business should be the outcome. You can order any number of blogs, from 10 to 10,000 and this works so well that many business owners have a standing order, adding blogs every month.
- Google Ads – Unless you hire an SEO agency, Google Ads can be challenging to get a good roi, as there are so many variables to determine who will see the ads, while the agency know what they are doing and will create successful ads campaigns, time after time. If you would like to learn more about Google Ads and pay per click advertising in general, an online search will help you find a local SEO agency, who would be happy to show you what can be achieved.
- Social Media Marketing (SMM) – This is perhaps the most powerful of all the digital platforms as far as marketing is concerned and if you hand over control of all your social media accounts to the SEO agency, they will start to generate a large following by regularly posting informative and engaging content specifically designed for your business. Facebook has so much potential, not just with a following, Facebook Ads enable you to put a selected post on thousands of users’ feeds, which can be very effective in getting your message across to the right people.
If you make contact with a leading SEO agency, they would be happy to evaluate your online profile and prepare an aggressive digital marketing plan to boost your sales.